Brandstorm: L’Oreal Men Expert

 

As part of a Brandstorm competition for L’Oreal Paris Men Expert. I created this ad to showcase our campaigns big idea of comparing using only bar soap to working out with only the bar. Adding additional L’Oreal products is the equivalent to adding more weight to our target man’s workout. Men who care about their grooming often also care about their fitness,this idea is meant to appeal to that target by bringing the two ideas together.

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