- Performance & Communications
PRSSA: Public Relations Society
Paid vs. Unpaid media (linked and related but not the same)
- Paid-Advertising (like what I want to do)
- Unpaid- word of mouth (this is where PR comes in.
PR is used by everyone so no matter what you go into, have a knowledge of at least how PR works will be helpful.
This is a field that is always evolving, similar to advertising, which I want to do. I have to be able to continually adapt and be aware of what is going on in the world.