Michael Cannon


Public Relations

  • Performance & Communications
  • Recognition

PRSSA: Public Relations Society

Paid vs. Unpaid media (linked and related but not the same)

  • Paid-Advertising (like what I want to do)
  • Unpaid- word of mouth (this is where PR comes in.

PR is used by everyone so no matter what you go into, have a knowledge of at least how PR works will be helpful.

  • Research
  • Action
  • Communication
  • Evaluation

This is a field that is always evolving, similar to advertising, which I want to do. I have to be able to continually adapt and be aware of what is going on in the world.


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